Nissan dealers are slowly learning how to market the Titan trucks, and their sales and profits go up. Expect to see your local dealer to look more truck oriented soon. If you care, check out the dealership they discuss in Utah. (I know they say Nashville in the excerpt I quoted. They were in Nashville for a conference) They are upgrading the Titans with accessories (like the big three) before they put them on the lot. No brainer I say. Some good looking trucks on their lot,
""Our store profits doubled from 2015 to 2016, and the Titan was a big part of that," Slade said last week in Nashville. "We've discovered a huge opportunity, and now that the whole lineup is out, you're going to see even more opportunity."
Slade typically sells about 200 new Nissan vehicles a month, and 40 of them are Titans.
"It's also charged up my people at the store," he says. "You've got Nissan salespeople who are used to selling Sentras and Rogues, and the commissions on those aren't very big. Then you get a salesperson who sells a $60,000 Titan and shows his co-workers his commission check? Yeah. They want to sell more trucks."
Even though the whole portfolio is just arriving, early efforts such as Slade's have produced promising results. In January, for the first time, the Titan outsold Toyota's more popular Tundra pickup in two key markets -- Omaha, Neb., and Salt Lake City.
"We've never been able to do that in the past," Diaz said.""