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Yikes! 0.6% is a really really low market share. Kinda seems like they can only improve from here. Either that or completely stop selling them.
 

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Discussion Starter #3
Yikes! 0.6% is a really really low market share. Kinda seems like they can only improve from here. Either that or completely stop selling them.
Well even their high of 3.4% is not exactly cause for celebration, considering there are only 5 competitors in the segment...

But yea. With the way Toyota and Nissan have decimated other sections of the industry its surprising they can't break into the truck game. I tend to think its because they're trying to do it straight up, they need to take a loss like they did when first entering the NA market if they want traction, then they can start upping the price...

They need to be offering more content for less cost if they have a hope of talking people out of their domestics...
 

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They would need to do something remarkable to stand out. Something no one else is offering. People won't jump ship for something that is equal to the domestics, they need something better. Or, like you said, something quite a bit cheaper.
 

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Discussion Starter #5
They would need to do something remarkable to stand out. Something no one else is offering. People won't jump ship for something that is equal to the domestics, they need something better. Or, like you said, something quite a bit cheaper.
offer similar content, if not better, at a lower price. Cadillac is example of how to do it wrong...
 
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