Well even their high of 3.4% is not exactly cause for celebration, considering there are only 5 competitors in the segment...Yikes! 0.6% is a really really low market share. Kinda seems like they can only improve from here. Either that or completely stop selling them.
offer similar content, if not better, at a lower price. Cadillac is example of how to do it wrong...They would need to do something remarkable to stand out. Something no one else is offering. People won't jump ship for something that is equal to the domestics, they need something better. Or, like you said, something quite a bit cheaper.