Interesting comments from one of my favorite writers...
Aside from the pathetic cry for help thing, I don't necessary think he's wrong...The Cummins is the selling feature IMO, maybe like the old days when you just happened to get a Dodge with your Cummins...???
http://www.autoextremist.com/current/2015/1/19/carry-on.htmlSome in the media thought that Nissan should be awarded a gold star for its new Titan, especially since it offers a Cummins turbo-diesel engine. Really? You have to be kidding. The new Titan is a derivative, let’s-throw-everything-plus-the-kitchen-sink Hail Mary pass at the pickup truck market that manages to come off more like a pathetic cry for help.
The fact that the Nissan brain trust actually thinks that they can blend an assortment of existing design cues from each top competitor in the market in a new pickup entry and call it good says more about the intransigent arrogance embedded in the company – and especially in its leader Carlos Ghosn – than anything I could possibly say. The Titan is a woefully disappointing me-too effort aimed at a market that has no room for me-too of anything. And Ghosn’s ridiculous comment about the Titan meeting “unmet needs” in the pickup truck market? It’s only the quintessential definition of unbridled, out-of-touch automotive arrogance laid bare for all to see, in case you’re wondering.
Aside from the pathetic cry for help thing, I don't necessary think he's wrong...The Cummins is the selling feature IMO, maybe like the old days when you just happened to get a Dodge with your Cummins...???