something they would do to a ford, swing a hammer at it.
Years of experience have taught me that a Ford Truck can take far more abuse than just being hit by a hammer. If Top Gear had taken a Ford truck and gave it the same treatment as the Toyota, the Ford would have pulled off the same feat.
I've been under enough trucks to know, that as far as pickups are concerned, at least up until 2007 where my experience starts to fall off, nothing was stronger or as well built as a Ford. Sure there are a number of problems with the Ford, but it's a tough truck and has been for a long time.
Nissan pairing the ISV is a smart step, and beefing up the frame is pretty smart too, but everyone is fighting an uphill battle against Ford when it comes to the work truck segment.
When I was in Fort Mac a couple years ago, I would give a rough guess of 5 Ford Trucks, 3 Dodge, 2 GM per 10 trucks up there.