I think you hit the nail on the head! Very poor advertising. Dedicated ads showing the XD working and push the Cummins engine. Simple mentions of the truck in the same ad with the Sentra, Rogue etc doesn’t cut it!!!I think an advertising push might help. Nissan seems to do a lot less advertising than the big 3. I've never seen them at the state fair, farm shows, trade shows or other events where trucks are usually displayed. There are a couple of Titan ads that run on TV, but they are short, don't give much info. I just think their marketing sucks.