Updated for the last 2 months:
Nobody knows anything about these trucks other than the hardcore owners of them. They are seriously great trucks and a very good price point to market. Nissan sales people don't even know much about them. Not surprising they aren't selling well.Quarterly trucks sales are here and things are not looking good. Individual monthly numbers estimated using 59% of 2019 numbers as Q1FY20 was 59% of Q2FY19. The 'human malware' is a factor, but the Titan only managed 1.1% of market share so the problems are beyond that. Nissan looks to have a nice truck with the 2020 refresh. Are they even trying to sell it?
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Nissan as a whole had several issues last year to include mass layoffs and corruption issues. Specifically to the Titan, they had to scale back quite a bit after dropping the diesel and is continuing to struggle in supporting issues with that power train.It's crazy to see this graph, because everytime I'm at the dealer they can't seem to keep their hands on any Titans in stock. They sell so quickly.
Thanks - For the next go around, Nissan should just focus on the XD. They had they right idea, but just failed in delivery...and marketing. They could fill a strong niche with the a strong frame for towing 8-12k # 5th wheels and travel trailers. Using an aluminium body would really give it the payload it needs. More so, a large capacity hybrid v8 would be something new to the segment. Having the generator akin to the Ford Powerboost on a '5/8ths' platform would be a God send to the weekend warriors. You can't even get the HD package with the Hybrid on the Ford, and those are nearly impossible to find in the first place. The ability to charge the batteries using solar would be pretty neat as well. Oh, and a segemnt leading 20 inch infotainment screen since that is what really gives the truck review sites and customers a hard on.Love your graph...numbers don't lie (not entirely). The new Frontier is a much more compelling vehicle....looks good and has the powerful v-6. I wonder what will happen to the Titan--and XD specifically--once the supply chain issues ease and there is a little more price competition and availability out there. With the NV2500/3500 gone, not sure how long the XD hangs out. I suppose they could ride the tooling for a long while with no real refresh like they did with Gen 1...but would that be with the Titan only or both it and the XD? Time will tell.