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Discussion Starter #1
In a surprise move Tuesday, Nissan North America announced several key executive changes, not the least of which was to move Fred Diaz, senior vice president of U.S. sales and marketing and operations, to truck and commercial sales for U.S., Canada and Mexico markets with the title of vice president. The change is effective Jan. 1.
Who knows if this was a demotion or if the truck group needed a change in leadership. Diaz came from leading the Ram truck group so I though Nissan Sales and Marketing might be a step up. Maybe he isn't much of a sales/marketeer and Nissan needed help prepping the 2.8L Frontier?


http://news.pickuptrucks.com/2015/12/nissan-sales-chief-will-move-to-truck-group.html
 

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To me this reads like Nissan wants him to focus on the Truck market. There is big money in Trucks, with the right marketing team and the right product Nissan could break into the pickup market segment and displace Toyota.
 

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In 2013, Nissan said Diaz would occupy a newly created position in the company. He would be responsible for the day-to-day operations of the brand in the US, including sales, marketing, parts and service, and administrative matters. In addition to leading Nissan's light commercial vehicle and fleet division. That's arguably too much for one person's plate. He'll be more in his element leading the truck group.
 

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Indeed, those roles are quite diverse. Best to have individual people focus on the different parts of the business, in the end they'll churn out better products, plus that's one of the most important parts of the process.
 

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Sometimes it is expected that doing better will get you more prestigious titles and being placed at the most successful brands, but it can be a compliment to be placed in an area of the company that is struggling or is brand new. These are some of the most challenging portfolios to manage and achieving success with them only further accentuates the executives talent.
 

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Results speak for themselves, better to have one big win than to just get by doing 5 things.
but how does that apply to this event specifically? You think that he does have results, or that he has been just getting by through small scale accomplishments?
 
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