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It will be interesting to see if the Cummins Titan also achieves 20% share of Titan sales.

http://www.autoblog.com/2014/09/30/ram-increasing-ecodiesel-production-video/#continued

The Ram 1500 EcoDiesel shot out of the gate with strong sales by filling its initial allocation of 8,000 orders in just three days, in February. At the time, Ram expected that the oil-burning variant would account for around 10 percent of 1500 output, but it knew there was room to grow if the demand was there. Apparently it is, as the truck maker is doubling the diesel's production mix for the 2015 model year to 20 percent of the pickup's total volume.

Since hitting the market, the EcoDiesel has been a smashing success, according to Ram. The company claims that nearly 60 percent of its sales have been conquests from other truck brands, and its popularity has boosted the 1500's average transaction price, as well. In an accompanying video, brand president Bob Hegbloom said that customers have been demanding more of them.

"Innovation sometimes comes with risk, but being first to market with a diesel engine for the half-ton segment has shown to be a great decision for the Ram Brand," said Hegbloom in the company's release.

Now, Ram has a new deal with engine supplier VM Motori to allocate it even more of the EcoDiesel's 3.0-liter V6s for the 1500. They will be shipped to the recently enlarged Warren Truck Assembly Plant in Michigan and Saltillo Truck Assembly Plant in Mexico, and the actual production increase will be complete by the end of November.

While we might see more of them on the road, the 2015 Ram 1500 EcoDiesel is essentially carried over from last year's model. It still uses the same 3.0-liter V6 with 240 horsepower and 420 pound-feet of torque and an eight-speed automatic transmission. Scroll down for the video from Hegbloom explaining the decision and the full release from Ram.
 

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That's a good percentage of sales for them to target.
I have realized that the take rate on the ram ecodiesel 1500 has been great from the start, at the rate it's going at right now, i wouldn't be surprised if in 2015 they're past the 20% mark by a good amount.
 

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As I've said elsewhere the RAM's success is based on fuel economy. They are pulling people out of conventional vehicles and into Diesel pickups simply for the fuel savings. The Titan will not be able to offer the same value proposition...
 

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I think its also because they are surprised by the success of the diesel Ram. They were having a problem with not enough supply and too much demand, so I think that Ram is making this move mostly to supply the market with the correct amount of product to meet demand.
 

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I think its also because they are surprised by the success of the diesel Ram. They were having a problem with not enough supply and too much demand, so I think that Ram is making this move mostly to supply the market with the correct amount of product to meet demand.
yes but you have a demand problem before you have a supply problem. Point being that RAM's move is because people desire the trucks, question is, WHY? Well thats simple, fuel economy, no other truck in the league has been able to tow/haul and return north of 20 MPG. in real world people are seeing 26-28 depending on conditions.

Thats why demand is over the moon....
 

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Yup, fuel economy is a big part of it, reason why some have ditched their V8 trucks for something else, at least this is a way to keep people in trucks.
 

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Yup, fuel economy is a big part of it, reason why some have ditched their V8 trucks for something else, at least this is a way to keep people in trucks.
So are you going to ditch your V8 truck for another V8 truck? I'm just saying until they can show me numbers I'm going to remain sceptical...
 

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^ That's one thing about Nissan that leaves me wondering if going for a V8 diesel was really the right thing for them to do, instead of going for a V6 like what RAM did.
 
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