Diane Allen is the Senior Design manager for the Nissan Titan. Being the head of design for the Titan, she has the best understanding of the Titan's design process, and she has been telling the media about some of the behind-the-scenes details.
As expected with any design process, Allen was confronted with many challenges along the way. The overarching challenge for the Titan was capturing "fullsize, powerful and capable, but all Nissan, not like one of the competitors." Given the clout of competitors from Ford, Ram and Chey, that was a tall order. Ultimately the Titan gives off a unique "big, tough and capable" look that Nissan is proud of.
That was only the big over-arching challenge though. Along the way there were many more minor challenges. Many of those were in the area of aerodynamics. For example, the side mirrors were large and not very aerodynamic. Allen explains that they "had to add curvature to them." Similarly, "the center high-mounted stop light at the back of the cab has two little spoiler on it to help its aerodynamics." It's all these little details that are the true challenge for a design manager.
The big diesel engine also had a big impact on the design. The grille design had to offer sufficient cooling for the diesel engine. That texture on the grille isn't just for show, it functions in just the right way to keep the diesel engine at the right temperature. Allen describes the front face of the Nissan Titan as "the mask of a gladiator."
One thing that Allen talked about I'm not so much a fan of though.
I think that trucks often go a little crazy plastering the name everywhere. Trucks today are over-badged in my opinion.We are really proud of the name Titan, so you see it on the top of the grille, on the back of the bed, in the base headlamp with the standard bulb, even on the cup holder in the back seat.