Head designer of the Titan is Diane Allen, but this isn't some knee jerk reaction to try and sell women pickup trucks, shes been in that capacity for some time.
But they are trying to use female executives to sell females on pickup trucks..
http://www.autonews.com/article/20141208/OEM02/312089950/your-favorite-pickup-with-a-womans-touch
But they are trying to use female executives to sell females on pickup trucks..
http://www.autonews.com/article/20141208/OEM02/312089950/your-favorite-pickup-with-a-womans-touch
According to registration data compiled by IHS Automotive, women purchased 15 percent of pickup trucks in the United States in the first nine months of this year.
Women make up a larger percentage (19 percent) of buyers of midsize pickups and a smaller percentage (13 percent) of buyers of heavy-duty pickups, according to the registration data.