[Bianchi]

Head designer of the Titan is Diane Allen, but this isn't some knee jerk reaction to try and sell women pickup trucks, shes been in that capacity for some time.

But they are trying to use female executives to sell females on pickup trucks..

http://www.autonews.com/article/20141208/OEM02/312089950/your-favorite-pickup-with-a-womans-touch

According to registration data compiled by IHS Automotive, women purchased 15 percent of pickup trucks in the United States in the first nine months of this year.

Women make up a larger percentage (19 percent) of buyers of midsize pickups and a smaller percentage (13 percent) of buyers of heavy-duty pickups, according to the registration data.

 

[templar]

Never realized that so many women bought trucks, haven't seen that many on the road driving trucks so this comes to my surprise.

Maybe they should use Diane in some promotional video's on their trucks to further push on this.

 

[Forge]

I think its a good idea to use women to attract more ladies to trucks. Simply seeing them as brand ambassadors can help women to think of trucks as something outside of the strictly male realm. Lord knows they have taken a distinctly masculine approach up until now.

 

[Bianchi]

I think its a good idea to use women to attract more ladies to trucks. Simply seeing them as brand ambassadors can help women to think of trucks as something outside of the strictly male realm. Lord knows they have taken a distinctly masculine approach up until now.

Brand Ambassadors, shes the goddamn design chief, a little condescending on your part no? It takes more than a female brand ambassador to make the product appropriate for the target demo.

it needs to be designed from the ground up to appeal, you dont get to be what you say you are because you said you are...

 

[TurboDiesel]

Like mentioned before...

I think promotional campaigns targeted at women should do some good for getting more women in trucks or to at least push that image on women.

 

[Forge]

I was talking broader than just the designer. I remember seeing Miranda Lambert hyping Ram trucks.

 

[TurboDiesel]

Yeah in that case it would work well, just don't get Kim K to do it, ladies won't want to have any of that

 

[Forge]

Yeah in that case it would work well, just don't get Kim K to do it, ladies won't want to have any of that

Some will. It's just probably not the kind of ladies that you like.